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Asda newspaper is miles ahead
Asda and Words&Pictures have teamed up to produce miles, an award-winning newspaper for the retail giant’s drivers and colleagues in depots across the country. The Communicators in Business (CiB) voted the publication best in its class for newspaper design and handed W&P excellence awards for best newspaper and best-designed newspaper.
Andy Holt, Creative Director at W&P, said: “The newspaper is an entertaining and engaging read and perfectly matches Asda’s aims and aspirations for the publication.”
Asda’s Distribution Director Ian Stansfield added: “miles is a trailblazer – it’s the first publication aimed specially at depots and helps us to communicate our key messages to our colleagues and shout about the amazing things that they do every day.”
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See also: Awards, Environmental statement