It was a sheer delight to work with the W&P team: they instantly understood our dilemma and recognised we needed a fresh, quirky and innovative solution. Their team of experts more than exceeded our expectations.
Internal Communications Manager, A4E.
A4e
THE CHALLENGE
A4e help people find ‘work, skills and direction’. Following a recent expansion program they faced various IC challenges with increasing numbers of staff working remotely. Choosing between a print and digital solution was proving difficult. And an in-house survey suggested staff wanted both channels, but with an overwhelming desire for a “non-corporate, friendly and informative magazine”.
THE CO-DEVELOPED SOLUTION
A dual strategy was developed with brilliant digital and print solutions aimed at raising awareness about the business, and engaging stories on ‘our people, their lives, news, projects, opportunities, choices, struggles and successes’. Words&Pictures went to the core of A4e’s values of ‘Caring, Brave, Friendly, Passionate and Driven’. The solution brings out these values in conversational, friendly and fun-loving ways.