This was an excellent example of co-development. I had a very clear idea of
how the report should look and feel and I was delighted that the final product
more than matched my expectations.”
Head of Corporate Communications, Anchor.
Anchor
THE CHALLENGE
The Board at Anchor, a not-for-profit organisation which runs care homes, sheltered housing, domiciliary care and home improvements for 50,000 older people throughout the UK, wanted the company’s annual report to show the ‘human face’ of its financial year.
THE CO-DEVELOPED SOLUTION
Working closely with Anchor’s Head of Corporate Communications, the team opted to tell the year’s compelling story rather than simply display corporate facts and figures. A series of wonderful real person photographs perfectly captures the spirit of Anchor’s customer focus.