The campaign has been a great success: it’s caused a real buzz with Asda people managers who are really on board with it.
Recruitment Manager, Asda.
Asda recruitment
THE CHALLENGE
People managers at Asda believed the retailer was missing a trick by not accessing a huge pool of potential apprentice managers already working throughout the stores. What’s more, general store managers (GSMs) were unaware of any ways of recommending or supporting possible candidates.
THE CO-DEVELOPED SOLUTION
You’re Hired, playing on Lord Sugar’s catch phrase ‘You’re Fired’ was developed as a wide range of in-house campaign tools, aimed at raising the level of understanding about the company’s management apprenticeship scheme. It has enjoyed one of the highest take-ups of all the retailer’s recruitment campaigns.