miles is a trailblazer – it’s the first publication aimed specially at depots and helps us to communicate key messages to our colleagues and shout about the amazing things they do every day for our customers, the communities they work in, and the company they’re proud to work for.
Distribution Director, Asda.
Asda newspaper
THE CHALLENGE
Asda’s senior logistics team wanted to develop a newspaper specifically for their 15,000 depot staff. The new tool needed to communicate key messages in “straight-talking, digestible ways”.
THE CO-DEVELOPED SOLUTION
Working closely with the Asda team, Words&Pictures launched miles, now an award-winning staff newspaper which colleagues look forward to receiving. Miles, which draws from a tabloid style, has become a genuine celebration of the range of personalities who work in Asda’s distribution teams.