It soon became apparent that Words&Pictures had been listening and understood the direction in which we wanted to move the magazine. After three successful issues, we’ve transformed pulse from being a corporate publication into an award-winning magazine that our people enjoy reading.
Communications Team Manager, Boots UK.
Boots
THE CHALLENGE
An earlier version of Boots’ internal news magazine, pulse, had been criticised for being “too corporate” and “distant” from employees. Boots’ in-house IC team wanted to bring “some real personality” to their publication and hired Words&Pictures to help them develop a new, more engaging pulse.
THE CO-DEVELOPED SOLUTION
A much more vibrant, engaging, people- based publication…one that, according to the IC team, “everyone in the company now not only wants to read, but also wants to appear in”.