This is an outstanding production with great editorial content… clearly a step above most internal communication material. The Da Vinci Dimensions achieves its primary objective of being picked up due to its engaging design – a critical first step to any broad-scale communication. We’re very happy with Words&Pictures’ end-result… it has exceeded our expectations of what could be possible.
Trial Innovation Leader, P&G.
Procter&Gamble
THE CHALLENGE
Former P&G Chairman AG Lafley calls that magic moment when a shopper is drawn to a product and invited to buy it for the very first time, “trial”. For the P&G leader, “trial” is the “single biggest near-term corporate opportunity” for the global company.
THE CO-DEVELOPED SOLUTION
The Da Vinci Dimensions booklet encourages P&G’s (14,000 strong) Research & Development community to become ‘Masters of Trial’ by combining art (or creative insight) with technical expertise when developing their world-class products.