A key criterion for us when selecting agencies is how they want to work with us. With W&P, it’s never felt like a client/supplier relationship – they’ve always been viewed as an extension of our team, and we’ve always worked in true partnership. Because of this, we’ve been able to push the boundaries of the traditional corporate publication to deliver something that’s as truly groundbreaking as open online.
Head of Internal Communications, T-Mobile.
T-Mobile magazine
THE CHALLENGE
A number of clients had been migrating their internal communications to digital platforms. T-Mobile’s open magazine had won prestigious CiB awards, not only for ‘Best Magazine’, but also for ‘Communication of the Year’. So, when T-Mobile requested a shift to digital, we recognised the challenge – it was one we relished as leaders in digital communications solutions.
THE CO-DEVELOPED SOLUTION
Innovating alongside T-Mobile’s highly professional in-house team, Words&Pictures’ designers created an industry-leading solution with the new digital magazine. Open benefits from high readership retention times and an impressive array of features which have proved invaluable to T-Mobile’s UK staff.