More than 90% of colleagues rate Connections as good, very good or excellent, with 82% agreeing or strongly agreeing that the magazine links to strategic objectives and company vision.
Head of Internal Communications, Yorkshire Water
Yorkshire Water
THE CHALLENGE
Yorkshire Water’s in-house magazine, Connections, was losing its way, getting bogged down in ‘human interest’ stories rather than being driven by genuine colleague engagement linked to the company’s vision and values.
THE CO-DEVELOPED SOLUTION
Words&Pictures’ writers, project managers and designers attended inductions, met scores of YW colleagues and held a series of brand-awareness sessions. Such early set-up work proved to be mutually beneficial, giving a much clearer sense of direction for what was to become an award-winning publication, admired by, and useful for team members throughout the utility.