The vital connection
Finding the most appropriate communication which engages your people has always been tough. And it’s getting harder every day… but when companies get it right, and genuinely connect with their people, then the results are impressive, and measurably so.
The simple reason is that effective communication directly influences engagement, and engagement, in turn, can dramatically hit the bottom line. Take a recent example of a global retailer. A 0.1% rise in engagement throughout the stores led to a $100,000 rise in sales this year.*
These kinds of results are now available to all internal communicators. One of our clients, a global telecoms giant, found nearly half of its sales staff were using engaging IC material in direct conversations with customers. Impactful communication is hitting the bottom line.
*Harvard Business Review, October 2010